Weibo-Building Your Personal or Commercial Community in China

by ChineseTrans, Monday, July 25th, 2011 at 9:44 am

(Chinese Social Media)

We’d mentioned in Tips of Chinese SEO that many international celebrities and businesses had joined Weibo, truly it is.

British supergroup Radiohead has opened a Sina Weibo account , The band has just posted a single sentence so far (“testing the weibo”), so it remains to be seen what sort of message it intends to bring to its Chinese fans. The account has a verified badge (pictured), so we assume Sina has confirmed that it is indeed Radiohead.

currently 67436 fans are following the account when I write this.

I am just curious about how they will manage the weibo account, totally in English? or will use Chinese too?

For those popular accounts, I don’t think people will care about the language problems, since the huge comments will let netizens to share what the owner is talking about.

However, if the account owner could maintain a bilingual microblog, it will be more popular.


Sina Weibo is being called the Chinese Twitter, but it’s not quite accurate.

  • It’s actually more of a hybrid between twitter and Facebook.
  • You can do a lot more on it than you can on Twitter.
  • You can group related messages together as conversation threads, and post photos and videos directly within messages.
  • It’s got emoticons too.It’s a bit smaller that Twitter, at 140m users to Twitter’s 200m, and a lot smaller than Facebook, which has around 750m active accounts.

So it’s a great opportunity to build your personal or commercial community in China, very easily.

ChineseTransPro will launch its new Weibo application to solve the Online Quick Translation problems.





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